Derek Sivers: How to start a movement
"The first follower is what turns a lone nut into a leader.
New followers emulate the followers, not the leader.
3 more people, this is the tipping point, this is a movement.
Now, hurry to be part of the IN crowd.
Then you will be ridiculed not to be part of the movement...
Lesson: nurture your followers as equals! Leadership is over-glorified, it is about the first followers..."
First you are alone, 2 people form a pair, 3 start a crowd :-)